Insight TV (Launch The Netherlands)
The brief
Build excitement for the brand that launches in The Netherlands, connect with local communities and come up with creative concept for launch.
The idea
We created the ‘Let’s take you on a adventure’ launch concept that mirrored the exact viewer experience of INSIGHT TV. A crazy launch party full of adventure in which everything was Instagrammable to perfection. Then we didn’t invite the VIPS (well, we also invited them). No, we invited the high performing amateurs and professionals of the Dutch extreme sports community. Their Instagram stories would be our broadcasting channel into the core of this niche extreme sports enthusiast that would be our first time INSIGHT TV subscribers.
My contribution
Winning the pitch / PR Launch Strategy / Influencer and social media strategy
