PepsiCo

Connecting to a niche target audience by endorsing the brands and culture events that they love. Amplifying our reach by branded content social strategy and influencer campaign.

Scroll down for a quick visual overview or click case in detail for all the ins- and outs.

 
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De Naakte Waarheid: culture talks and city (art/music) events in collaboration with BAUT, Paint and Pose and Programmeursgilde.

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Linking a new product to a well know Dutch occurrence: de borrel (afternoon drinks and bites) by hosting borrel events and influencers inhabiting the Alvalle to their ‘borrel’ routine.

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Waarom dit absoluut niet meer mag ontbreken op jouw borrelplankje

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