Aris Thijssen - Creative Director

SodaStream

How do you capture a brand’s effort for a single-use plastic free world and equality for all, in one clear message?

Scroll down for a quick visual overview or click case in detail for all the ins- and outs.

 
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For the love of tomorrow

As the last boat of the Canal Parade 2019 SodaStream would fish all the littered plastic out of the canal.

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The pride starter kit

A MOB (My Only Bottle) re-usable plastic bottle and Pride Support scarf (which you can cut in half to share with your loved one). This pride starter kit could be bought from the campaign website. With every purchase a donation was made to the ILGA.

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And..

In collaboration with Vice we invited love couples that where together despite unbelievable difficulties to share their story and be our For the love of tomorrow ambassadeurs on Gaypride. https://www.vice.com/for-the-love-of-tomorrow/we-zijn-voor-elkaar-gemaakt